When we talk about Business Ethics, it’s actually very simple. When you open your eyes in the morning, you know what you should do actually, but some are trying to ignore there facts since they are too greedy on the first place.

Be a source of integrity. Don’t be phony, people will know and not come to visit your site again. Even worse, they will post a bad review somewhere on the web and others will not even come to see for themselves. If you don’t know about something, don’t pretend that you do.

Respect your customers, or prospective customers, and offer them something of value.

Give good information that will draw your customers’ attention and this will help to build trust. It also gives them a reason to stay or come back again for more.

Follow-up with your customers, but don’t be a pest. Basically, don’t spam, don’t steal, and don’t lie.

Just as in an offline business, there are ethics and standards 

that should be followed. If you are starting an online business, 

you've probably spent some time online already and can see that 

there are hundreds of thousands of businesses trying to sell their 

products and information and services to you. 

Study how they do it. Spend some time visiting the websites of your 

competitors, much like you would when preparing a business plan for 

an offline business.